Elli joined Ranger Services in 2004 shortly after its inception; and was appointed as CEO in 2012/13. The exponential growth in the business during his time as CEO led to the acquisition of the company by CP Plus in 2015.

Elli completed a diploma in humanistic counselling; and achieved an MBA with merit from Imperial College London, both of which underpin his commitment and ability to grow a business whilst maintaining the core values that put staff and customer needs at the heart of the vision.

Elli was closely involved in the integration of Ranger and CP Plus into GroupNexus, seeing the companies grow into one of the largest and most profitable car parking businesses in the UK. He has been at the forefront of market-leading innovation, introducing and launching new products and services that have now become the de facto standards across the car parking industry, including both patented and award-winning solutions.