How Your Car Park Can Earn You More
September 25, 2024Yellow car, no return
December 17, 2024
Much like the space inside retail parks and shopping centres, the space within car parks should be used to maximum effect.
When we manage a car park site, we look at every possible way to enhance the visitor experience as well as the revenue that can be generated from that site.
We look at the data and if there are areas that are underutilised, on a temporary or permanent basis – then we work with our roster of amazing partners to find alternative uses for those spaces that can drive both footfall to the location, as well as additional revenue.
Leveraging Data to Identify Extra Capacity
Our data solutions, powered by ANPR (Automatic Number Plate Recognition) and advanced analytics, provide landlords with a detailed understanding of their car parks’ usage patterns. This insight reveals:
-
Peak and off-peak times
-
Space availability across different days, times and areas
-
Occupancy trends
With this information, landlords can confidently explore ways to maximise the value of their underused spaces.
Permanent Opportunities
Permanent adaptations create long-term value by transforming parking spaces into versatile hubs. Here are some key verticals to consider:
1. Leisure Spaces
Introduce padel courts or 5-a-side football pitches to attract a new demographic and boost community engagement. These facilities can become a consistent revenue stream, especially with the growing popularity of paddle.
2. Storage Solutions
Transform excess parking into self-storage units or lockers for parcel deliveries, catering to the rise in e-commerce and the need for secure storage options.
3. Energy & Connectivity Hubs
Install EV charging stations to support e-mobility and 5G towers for enhanced connectivity. These investments align with sustainability goals and future-proof the asset.
4. Food & Beverage (F&B)
Permanent food halls or outdoor dining areas can turn car parks into vibrant social spaces, driving footfall and tenant engagement.
5. Vertical Farming
Innovate with vertical farming initiatives, utilising space efficiently to grow fresh produce for local communities or on-site dining concepts.
6. Last Mile Logistics
Collaborate with logistics providers to use available space for last-mile delivery hubs, supporting faster deliveries and reducing urban congestion.
Temporary Utilisation Ideas
Temporary uses are perfect for seasonal activations or short-term events, offering flexibility and variety. They can also be offered to tenants to help with specific promotions. Here are some creative options:
1. Food & Beverage Pop-Ups
Host pop-up food trucks or seasonal markets to draw in visitors and create a festive atmosphere.
2. Car Sharing and Fleet Partners
Offer space for car-sharing services or fleet storage, catering to mobility needs and generating rental income.
3. Filming & Events
Promote your site as a location for film shoots, concerts, or private events, leveraging the unique layout of car parks.
4. Pop-Up Experiences
Rent out spaces for brand activations or immersive pop-up experiences, offering brands a platform to engage directly with consumers.
5. Space Selling
Work with space selling partners such as Just Park to pre-sell space on your sites.
We’d be happy to offer advise on your site, including a free consultation. Please complete the form below: