Transform Underutilised Parking Spaces
November 25, 2024
Reimagining Urban Spaces
April 1, 2025
Yellow Cars: A Bright Spot in Visitor Insights
Ever played the Yellow Car Game on road trips? A simple yet addictive game: spot a yellow car, call it out, and score points. At GroupNexus, we combine ANPR data with vehicle attributes to deliver visitor insights, and while vehicle colour isn’t usually a key metric, yellow cars are a fun exception.
Yellow Cars: Rare but Iconic
In the UK, yellow cars are exceptionally rare – just 0.5% of new cars registered in 2023 were yellow. This rarity makes them a natural fit for the game, offering drivers a challenge.
Regionally, we’ve observed variations in yellow car sightings across our client sites. Yorkshire and the Humber have the highest proportion (2.4%), while Manchester & Oxford are significantly lower (0.25%).
The Origins of the Yellow Car Game
The game’s origins are hard to pin down, but it likely began as a way to keep children entertained on car journeys. Spotting a colour as bold as yellow amidst the usual sea of grey, white, and black cars made it perfect for a game. Some versions add a cheeky twist, allowing the first player to pinch their companions!
What Do Yellow Cars Say About Their Drivers?
Yellow cars are associated with optimism, confidence, and individuality. It’s a bold colour, chosen by those who enjoy standing out. Practical too – yellow is among the most visible colours, even in poor lighting. This is why it was adopted as the standard for taxis in the US over a century ago, ensuring they’re seen in crowded streets or at night.
Fun Facts About Yellow Cars
- Yellow cars may have lower accident rates due to their visibility.
- Globally, they remain a niche choice, often reflecting the owner’s outgoing personality.
- The original yellow taxis in New York were painted based on a 1915 study by the University of Chicago, which found yellow to be the easiest colour to spot.
Insights Beyond the Numbers
At GroupNexus, we love uncovering unique insights, whether it’s exploring the rare presence of yellow cars or analysing broader visitor trends. With 0.80% of vehicles at our clients’ sites being yellow, it’s a reminder that even the rarest attributes can stand out in the right context.
Have a yellow car story or memory? Share it in the comments – we’d love to hear it!